Needs Statements:

Mary, a pilot, loves to fly and visit small airstrips and the local sites.  The time Mary spends planning out a flight path, and maintaining the aircraft far exceeds the time in the air.  Mary needs a way to decrease her time planning, so she can enjoy her leisure time and spend more time flying.

Louise, an experienced and competent “right-seat” co-pilot and partner of pilot Mary, wants to enjoy the destination upon arrival, and she needs a way to organize their stay with flexibility due to uncertainty of landing times.

Brainstorming Process

5 ladies “half in their cups freezing at a bonfire”

5 Big Ideas!

“Res-Schmez”

Pack a picnic!

Picnic Area at airstrip!

Open a lounge at the airstrip!

 

And the winning idea is……….

Big Idea:

Comox Valley “Airstrip Auto-Rental”

“Flexibility and Food”

A local car rental company has a small satellite operation at the Comox Valley Airstrip.  This operation is unmanned, with a lock box that contains the keys for the previously-reserved vehicle. At the time of reservation, the car rental company asks if you would like to order a filled picnic basket, in case you arrive late for your restaurant reservation.  The picnic basket can remain cold for up to 6 hours (ice paks inside) and contains fruit, beverage of choice, a vegetable, smoked fish and charcuterie tray with olives and dips, and 2 bottles of water.  If you decide to go to a restaurant, you can take your picnic basket home and enjoy it the next night!  You pay a deposit on the picnic basket and return it on your next flight to the area.  You can also enjoy your picnic right at the airstrip at the patio tables.